Corporate strategy Essay Example | Topics and Well Written Essays - 2250 words - 1

Corporate strategy - Essay Example Additionally, the first manmade island, Palm Jumeirah, is one of such tourist destinations that are worth visiting. However, Dubai is inhibited by 1.4 million people, of whom less than 20% are natives of Dubai. This creates a sufficient skilled and un-skilled labor needs that are highly essential to fulfill the needs of development. And this has invited a large number of foreigners. Consequently, to fulfill the dearth of skilled and un-skilled labor, the Government of Dubai have allowed expatriates to serve and help the city of Dubai to become a dream destination of the tourists. Geographically, Dubai is ideally located, connecting the Indian Sub-Continent to Europe, the Far East and Africa. Besides serving a route business point, the tourists from such countries can easily reach Dubai. However, Dubai cannot avoid the threat of political instability in the region and, the criticism raised by the environmentalists over its excessive use of water and power to feed its growth of economy and tourism industry. Some recent reports suggest the ecological and carbon footprint is mostly contributed by Dubai due to its faster consumption of fossil fuels. In the following pages, the PESTEL analysis is followed by the SWOT analysis of Dubai. And in the end, some recommendations with conclusion are suggested in the light of the PESTEL and SWOT analysis. PESTEL analysis PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. The main purpose of PESTEL analysis is to understand and evaluate the impacts of the external environment on an entity or a country or a city. Without any doubt, these factors directly or indirectly influence on the strategic and operational decisions. Consequently, they are taken into account before determining and implementing strategic decisions and policies. Political and Legal Dubai is one of the seven emirates of the United Arab Emirates (Emirates.org, web). Politically, UAE is run and administrated under the authorit y of federation. The UAE federal government has considerable powers to determine many areas of public interest; however, certain features of governance are assigned to the member emirates to determine and implement them as they wish to do so. Currently, many policies of Dubai towards the tourism industry are considerably aligned with the guidelines of the UAE, and the same line is applicable to the legislative part as well. Economic Dubai is the second wealthiest emirate after Abu Dhabi in the UAE (Dubai. Web). Recently, the global financial crisis of 2007 has severely hit the economy of Dubai, resulting huge job losses and rising unemployment. The recession considerably put on hold the entire economy of the Dubai. However, as the period of recovery is on its way, the city of Dubai has again initiated its journey towards the economic growth and development; in that growth, the tourism industry plays a vital role. Additionally, its projects like the Burj Khalifa skyscraper have attra cted vast amount of foreign investment (news.bbc, web). Technological Dubai cannot remain behind in the field of